Why Your Data Matters
A practical reference of common Key Performance Indicators (KPIs)—the numbers that help you understand and improve your business, even if you’re not a data expert.
Intended Audience: Sales, Service, and Marketing leaders.
Sales KPIs
- Units Sold
- Gross Profit per Unit (GPU: your profit for each sale)
- Lead-to-Sale Conversion
- Average Days in Inventory
How data helps
We connect your Customer Relationship Management (CRM) and Dealer Management System (DMS) data, so you can spot trends by source and salesperson, and flag aging inventory before it becomes a problem. No more manual spreadsheet headaches.
Service KPIs
- Hours per Repair Order (RO)
- Technician Efficiency/Productivity
- Appointment No-Show Rate
- Customer Satisfaction Index (CSI: how happy your customers are)
How data helps
We surface gaps in shop capacity, automate weekly performance emails, and help you improve scheduling—so you spend less time chasing numbers and more time serving customers.
Marketing KPIs
- Cost per Lead (CPL: what you pay for each inquiry)
- Cost per Sale (CPS: what you pay for each sale)
- Lead Response Time (how quickly you follow up)
- Return on Investment (ROI) by Channel (which ads and platforms work best)
How data helps
We show you which marketing dollars turn into real sales, help you cut waste by channel, and highlight slow follow-up—so you can make smarter decisions, faster.
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